June 8-10, 2017, London/Cardiff

Preliminary programme

Abstracts can be downloaded from here.

June 9, 2017, 14.00-18.00. Decisions in online advertisement. Venue: Cardiff University Business School, Executive Lounge.

  • Roman Guchenko. Basics of programmatic bidding.
  • Anatoly Zhigljavsky. Artificial intelligence and machine learning for devising bidding strategies.
  • Andrey Pepelyshev. Analysis of online advertisement data.
  • Nina Golyandina. Models for evaluating efficiency of advertisement.
  • Round table discussion.
19.00-21.00 Conference dinner.

June 10, 2017, 10.00-13.00: Buyer behaviour online. Venue: Cardiff University Business School, Executive Lounge.

  • Nils Magne Larsen. How data on consumers’ complete in-store journeys provide valuable insight to digital advertising in physical stores.
  • Valdimar Sigurdsson. Data-Driven Decisions in Social Media Marketing.
  • Asle Fagerstrom. What Influences Consumers’ use of Internet of Things Technology in the Retail Grocery Choice Situation?
  • Round table discussion.
13.00-14.00 Buffet lunch.
Last modified: 2017-04-12
Back to top