Preliminary programme

Abstracts can be downloaded from here.

June 9, 2017, 14.00-18.00. Decisions in online advertisement. Venue: Cardiff University Business School, Executive Lounge.

• Roman Guchenko. Basics of programmatic bidding.
• Anatoly Zhigljavsky. Artificial intelligence and machine learning for devising bidding strategies.
• Andrey Pepelyshev. Analysis of online advertisement data.
• Nina Golyandina. Models for evaluating efficiency of advertisement.
• Round table discussion.

June 10, 2017, 10.00-13.00: Buyer behaviour online. Venue: Cardiff University Business School, Executive Lounge.

• Nils Magne Larsen. How data on consumers’ complete in-store journeys provide valuable insight to digital advertising in physical stores.
• Valdimar Sigurdsson. Data-Driven Decisions in Social Media Marketing.
• Asle Fagerstrom. What Influences Consumers’ use of Internet of Things Technology in the Retail Grocery Choice Situation?
• Round table discussion.