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Monday September 14
 10.00-10.30
Registration
and coffee
10.30-11.00
Opening session
11.00-11.30
Dr. C.Phillips
(London School of Economics)
How to Relate Our Market Research to Our Marketing
Problems (I)
11.30-11.45
Coffee
break
11.45-12.15Dr.
C.Phillips
(London School of Economics)
How to Relate Our Market Research to Our Marketing
Problems (II)
12.15-12.45Prof.
A.A.Zhigljavsky
(Cardiff University)
Multivariate Statistics in Market Research
12.45-14.00
Lunch
14.00-14.45Prof.
G.Goodhardt
(South Bank University)
Understanding Buyer Behaviour: Some Insights from
the Dirichlet Model
14.45-15.30Dr.
S.K.Sahu
(Cardiff University)
Introduction to Bayesian Statistics and MCMC
15.30-16.00
Tea/coffee break
16.45-17.00Prof.
A.A.Zhigljavsky
(Cardiff University)
Analysis of Sales Dynamics
17.00-18.00
Discussion and Software Demonstration |
Tuesday September 15
9.30-10.15 Prof. J.Q.Smith
(University of Warwick)
Bayesian Networks in Forecasting of Sales Dynamics
10.15-11.00 Dr. V.V.Nekrutkin
(St.Petersburg University)
The Dynamics of the NBD/Dirichlet Scheme for Modelling Consumer Behaviour
11.00-11.30 Coffee break
11.30-12.15 Dr. P.Manfredi,
Dr. A.Bonaccorsi, Dr. A.Secchi
(Universita di Pisa)
Market Heterogeneities in Classical New Product Diffusion Theories
12.15-12.45Dr.
S.K.Sahu
(Cardiff University)
Bayesian Inference in Sales Dynamics Models
12.45-14.00 Lunch
14.00-14.30 Prof.
C.Ioannidis,
Prof. M.Silver
(Cardiff University)
Using Scanner Data to Estimate Quality Changes
15.00-15.30 Dr. D.Byers,
Prof. K.Mathews
(Cardiff University)
Modelling Price Leadership from Marketing Data
15.30-16.00 Tea/coffee
break
16.00-16.30 Dr. V.V.Nekrutkin
(St.Petersburg University)
Forecasting of Sales Dynamics
16.30-17.00 Dr. S.K.Sahu
(Cardiff University)
Mover-Stayer Model
17.00-18.00 Discussion
and Software Demonstration |