 The role of statistical data
analysis is known to be very important and companies need to conduct detailed
analysis of market data when launching a new product or organising a promotion
campaign. However in most cases this is restricted to cross-tabulation,
computation of some other descriptive statistics and perhaps formal application
of standard statistical procedures such as ANOVA for analysing survey sample
data and autoregressive models for analysis of the dynamics of sales data.
 Design and analysis
of survey sampling data
Analysis and
forecasting of sales dynamics
Testing stability
of market dynamics
Volume forecasting
for new products
Modelling of
consumer purchase behaviour
Testing effectiveness
of an advertising campaign On the first day plenary introductory
lectures for beginners and practitioners will be delivered.
The second day will be devoted to research presentations and software demonstration.
School of Mathematics, Cardiff University, Senghennydd Road, Cardiff CF24 4AG, UK E-Mail ZhigljavskyAA@cardiff.ac.uk
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